The Scheme is open to take part in throughout 2024.
When you have a Client who has a requirement for video content, you refer them to us to produce it. We produce the content, liaising with You and The Client as appropriate, and invoice The Client directly.
Once the Work is complete and invoices paid, You then invoice us the referral Commission Fee. Each time you successfully refer Work to Us, a referral Commission Fee can be invoiced by You.
Commission Fees are 25% for the first £2500 value of referred work (less 3rd party costs), rising to 45% for any value above that (less 3rd party costs). Examples are shown here
Simple: To generate more business. We get more business, you get referral Commission Fees, The Client gets effective video and/or animation media. Win win win.
The Commission Fee itself is essentially a marketing spend to us – a cost of generating business. Rather than that spend going to Google or Meta, it’s going to You.
Over time, we hope to build a relationship with You, and refer the right kind of work to you. This Scheme encourages both You and Us to build that relationship so that even when the Scheme ends, work passes between us.
We have been heavily involved with these over the years, but they present two “Elephant-in-the-room” problems.
Hope is a poor substitute for money in the bank.
Any work where a Client or contact of Yours has a requirement for a service which we offer, which we agree to take on. Even if we have done work for that Client before, if you refer them to us with additional work, it counts.
It’s possible (although unlikely) that two or more separate organisations could refer the same Client for the same work, in which case, the first one to make the referral will get the referral Commission Fee.
“Work” can mean live filmed video, animated video, explainer / demonstration video, promo or advert media, research, scripting, storyboarding, video strategy development, or any combination of those.
There’s no hard limit on the budget or value of work although to be realistic, we’d be hard pressed to do a quality job for a budget of £250, and we just don’t have the manpower or kit to produce the next Avengers movie. A quick phone call or email to clarify is always the best answer.
You'll notice the referral Commission Fee rises considerably above a certain point to encourage what we think is often (but not always) a workable minimum value. That does NOT mean we will reject work below that level, it simply means that more often than not, at around that level, a Client will likely get exponentially better results. You get more Commission Fee and We make a bit more on it. Again, win win win.
Work where the Client approaches Us directly to carry out Work, Work which is directly for You, or Work which we reject.
It is to Your benefit that Clients “go through you”, regardless of whether they have had previous work done by Us.
The Client may already have a strong relationship with You and agree to go through You (ensuring You get the Commission Fee!). That’s fine! We’re delighted if this Scheme facilitates You building an even stronger relationship with your Clients.
In simple terms, it might not be what we know we’re good at, or just not worthwhile for us to undertake. For example, for work which, after paying a Commission Fee and production costs, we’d be making a loss.
There are certain kinds of work which Oculum is not looking for (things like Website development, Social Media management, PPC or Ad management, coding, live event filming), and certain types which we truly excel at. This is obviously the case for every Production Company.
A quick glance through our website or, more ideally, a phone call / discussion will very quickly clarify this.
Absolutely. We’re happy to forward you copies of all invoices we present to the Client after the Work is completed, and happy for you to request copies from the Client themselves. It’s to Our benefit that you get a significant kickback from this Scheme, that way You’ll pass us more Work. It’s open, visible, honest and accountable.
It’s to nobody’s benefit if any wool is pulled over any eyes. Referrals would stop, we’d lose work, you’d lose commission fees and trust would be broken.
There may be circumstances in which you’d prefer to be seen to offer the kind of services we offer, but invisibly contract out that work to a third party provider. This removes the Client from direct contact with Us and we would invoice You directly.
We’re more than happy to work on this basis, with the White Label Commission Fee rates shown below, if you grant visibility of Your invoices to the Client.
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You may alternatively decide to operate on Your existing “Markup” basis, the choice is yours.